Orienting Response and Memory for Web Advertisements: Exploring Effects of Pop-Up Window and Animation
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چکیده
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منابع مشابه
POP-UP ANIMATIONS Impacts and Implications for Web Site Design and Online Advertising
Owing to the rapid growth of Internet technologies, Web site design, and online advertisements, pop-up animations have affected and will continue to affect millions of people. Our understanding of the effectiveness and the impact of online advertisements on consumers is still limited from a theoretical perspective, and the empirical evidence continues to be scant. This paper synthesizes and int...
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