Customer Visit Segmentation Using Market Basket Data
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چکیده
منابع مشابه
Graph-Based Structures for the Market Baskets Analysis
The market basket is defined as an itemset bought together by a customer on a single visit to a store. The market basket analysis is a powerful tool for the implementation of cross-selling strategies. Although some algorithms can find the market basket, they can be inefficient in computational time. The aim of this paper is to present a faster algorithm for the market basket analysis using data...
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The market basket is defined as an itemset bought together by a customer on a single visit to a store. The market basket analysis is a powerful tool for the implementation of cross-selling strategies. Especially in retailing it is essential to discover large baskets, since it deals with thousands of items. Although some algorithms can find large itemsets, they can be inefficient in terms of com...
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Analysing customers in groups is one of the most fundamental issues in Marketing. It helps companies sufficiently learn from their customers, and rationally design their marketing strategies. Given a customer database with n records (customers) and m attributes (one’s characteristics) stored, different approaches can be applied to automatically segment (cluster) records in divisions. In this pa...
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Association Rule Mining (ARM) is concerned with how items in a transactional database are grouped together. It is commonly known as market basket analysis, because it can be likened to the analysis of items that are frequently put together in a basket by shoppers in a market. From a statistical point of view, it is a semiautomatic technique to discover correlations among a set of variables. ARM...
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