User Experience on Enjoyable Informal Learning via Mobile AR: Development and Evaluation

Mobile augmented reality is recommended to be implemented at cultural heritage sites to enhance visitor’s experience. Visitors enable to learn informally about the cultural items, values, and history of the sites while enjoying their visit. However, at our initial study, it is found that such mobile augmented reality has not been implemented atcultural heritage sites in South-East Asia region including Malaysia. Therefore, this study proposed a mobile augmented reality application, named as AR@Melaka, has been successfully developed to help visitor to have enjoyable informal learning in Melaka heritage sites. This paper describes the design and development of AR@Melaka including designing the user interfaces and creating content. In addition, the evaluation results of AR@Melaka are also presented. There were 200respondents involved, and majority of them agreed having an experience ofafter using the application. In summary this study shows the importance of enjoyable informal learning experience for visitors at cultural heritage sites.