Editorial: RFID in Retailing and Customer Relationship Management
نویسندگان
چکیده
منابع مشابه
RFID in Retailing and Customer Relationship Management
Radio Frequency Identification (RFID) is a hot topic in retail supply chain management [Behrenbeck, Küpper et al. 2004]. Yet, a recent study predicts “that the true benefits of RFID for retailers will be in enhanced marketing opportunities” [Sharpless 2005]. Research on RFID for marketing purposes is still rare giving the opportunity for more specific research on how RFID will influence busines...
متن کاملAn Rfid-based Crm System in Apparel Retailing
An RFID-based CRM system with intelligent characteristics for apparel retail has been proposed in this paper. It is composed of five functional modules: RFID-based garment information management module, RFID-based customer information management module, personalized recommendation and service module, sales management module, web-based communication and service module. The core function of this ...
متن کاملThe Impact of RFID Technology on a Firm’s Customer Capital: A Prospective Analysis in the Retailing Industry
The emergence of radio frequency devices associated with smart tags—in what is called radio frequency identification (RFID) technology—has been widely discussed in the logistics field, mainly with respect to the implications accrued from this technology in the improvement of organizational efficiency and the creation of strategic ecosystems. However, very little research is available regarding ...
متن کاملFamiliarity and application of smart technologies on customer relationship management
Aim: The purpose of the study is to examine familiarity and application of smart technologies {Radio-frequency identification (RFID), Quick Response code(QR), Near-Field-Communication Mobile (NFC)} on customer relationship management (CRM). Methodology: An applied study collecting data via Stokić, Stojanović, Bogdanović, Despotović-Zrakić, Radenković questionnaire. Population consisted of 1...
متن کاملCommunications of the Association for Information Systems
Radio Frequency Identification (RFID) is a hot topic in retail supply chain management [Behrenbeck, Küpper et al. 2004]. Yet, a recent study predicts “that the true benefits of RFID for retailers will be in enhanced marketing opportunities” [Sharpless 2005]. Research on RFID for marketing purposes is still rare giving the opportunity for more specific research on how RFID will influence busines...
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ورودعنوان ژورنال:
- CAIS
دوره 23 شماره
صفحات -
تاریخ انتشار 2008