From Multinational to Global Companies: Identifying the Dimensions of the Change
نویسندگان
چکیده
For the business academia, the most important phenomena involved in globalization are (1) empowerment of transnational organizations, (2) information technology evolution, (3) increasing international flows of capital, merchandise and data, and (4) the tendency of market homogenization. The organizational studies and strategic management perspectives indicate, respectively, that these combined movements push companies from a multinational to a global shape and drive industries to replace the traditional multi-domestic strategy for a global. This study combines both points of view and examines the company as a multidimensional entity. The goal is to identify and analyze the most significant dimensions involved in the transition between multinational and global. Among the dimensions of the change we find: global integration, covered world key-markets, local responsiveness, pattern of competition, use of cross-subsidization, dominant marketing approach, and organization vision. Each of the dimensions discloses a set of challenges that need to be faced by the managers.
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