The Group Polarization Phenomenon
نویسندگان
چکیده
Experiments exploring the effects of group discussion on attitudes, jury decisions, ethical decisions, judgments, person perceptions, negotiations, and risk taking (other than the choice-dilemmas task) are generally consistent with a "group polarization" hypothesis, derived from the risky-shift literature. Recent attempts to explain the phenomenon fall mostly into one of three theoretical approaches: (a) group decision rules, especially majority rule (which is contradicted by available data), (b) interpersonal comparisons (for which there is mixed support), and (c) informational influence (for which there is strong support). A conceptual scheme is presented which integrates the latter two viewpoints and suggests how attitudes develop in a social context.
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