Application of the Webqual Instrument to Three Australian B2c Websites: an Exploratory Investigation
نویسندگان
چکیده
Assessing the quality of a Website has received growing attention from academics and practitioners. The objective of this study is to apply the WebQual framework developed by Loiacono, Watson and Goodhue (2002) to determine whether any differences exist between three Australian industry groups across the Website Quality constructs. This study delineates the Website Quality model into its latent dimensions and examines for differences between three B2C Websites. This extends previous research on the WebQual instrument by presenting some preliminary findings in the Australian setting. Relevant implications for managing Website quality are highlighted, with directions for future research discussed.
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