Women are more likely to wear red or pink at peak fertility.

The Impact of Weather on Women’s Tendency to Wear Red or Pink when at High Risk for Conception

Women are particularly motivated to enhance their sexual attractiveness during their most fertile period, and men perceive shades of red, when associated with women, as sexually attractive. Building on this research, we recently found that women are more likely to wear reddish clothing when at peak fertility (Beall & Tracy, 2013), presumably as a way of increasing their attractiveness. Here, we...

In press, Psychological Science Women more likely to wear red or pink at peak fertility

Although females in many closely related species signal their fertile window in an observable manner, often involving red or pink coloration, no such display has been found for humans. Building on evidence that human men are sexually attracted to women wearing or surrounded by red, we tested whether women show a behavioral tendency toward wearing reddish clothing when at peak fertility. Across ...

To Wear or Not to Wear the Hijab Online (A Study of the Identity Performances of Muslim Canadian Women on Facebook)

This paper looks at how Muslim women with an Iranian background and now living in Canada perform their identity through wearing the hijab. This was achieved by observing the behavior of six members of this community on Facebook using Erving Goffman’s stigmatization theory. The observation reveals that women who wear the hijab are more likely to identify themselves as Muslim-Canadian while those...

Lady in Red: Hormonal Predictors of Women's Clothing Choices.

Recent evidence supports the idea that women use red clothing as a courtship tactic, and results from one study further suggested that women were more likely to wear red on days of high fertility in their menstrual cycles. Subsequent studies provided mixed support for the cycle-phase effect, although all such studies relied on counting methods of cycle-phase estimation and used between-subjects...

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