Internet and political communication - Macedonian case

Analysis how to use Internet influence to the process of political communication, marketing and the management of public relations, what kind of online communication methods are used by political parties, and to assess satisfaction, means of communication and the services they provide to their party's voters (people) and other interest groups and whether social networks can affect the political and economic changes in the state, and the political power of one party. The analysis will be done in a way that will create a list of largest political parties in the Republic of Macedonia, their communications infrastructure through ICT (website), content and the manner in which they placed their information and receive feedback from voters. All these are relatively new word in the political vocabulary, new concepts, new media and new opportunities for the transmission of ideas and messages are not enough channels used to communicate with the public. Although the practice of using the Internet in local political advertising goes back to the nineties, only in recent years the advent of new tools and social networks demonstrates true strength of this medium. Besides direct access to the public, political ideas, it provides full force confrontation, but also provides a relatively convenient ground for review of public attitudes, research and development of certain ideas. Using such a change in social communication, transmission of political messages through the transition from traditional forms of communication and finding new paths to the recipients. Professional and political public for years following the development of the Internet as a medium, but he showed the greatest strength in the last U.S. presidential election. Political power depends on the satisfaction of the people towards a particular party and party connections with other parties or organizations. Well-developed social network provides further prestige and power of the party and its direct channel of communication with voters and other influential interests groups. Internet and politics in the modern world have become inseparable and thus gradually eliminating barriers to free flow of information between the political decision-makers and those in whose name the benefits they bring (the public). Countries in transition must follow the contemporary trends of fitting of the Internet in the area of political communication, which simultaneously causes the change to the model that is still the dominant, of political communication based on secrecy and lack of transparency. In Macedonia, the network and politics are still not together, except …