Philip A . Titus Applied Creativity : The Creative Marketing Breakthrough Model

Marketing and the Creative Problem-Solving Process

Evaluation of Creative City Indicators of Qazvin City in Order to Explaining the Trend and Determining the Dominant Field of Creativity

The aim of evaluating and studying the creative city indicators of the city of Qazvin is to determine the creativity trend of this city during the past years and to recognize the dominant field of creativity for this city. Therefore, this study has tried to analyze the creative city indicators about the city of Qazvin by using “descriptive-analysis” method as well as applying second...

Analysis of the Effect of Regional Creativity on Regional Economic Growth within New Economic Geographical Models

A mong the theories explaining the relationship between creativity criteria in cities and economic growth, “Human Capital Theory” by Glaeser and “Creative Class theory” by Florida can be mentioned. Accordingly, present paper aimed at analysis of the creativity effect on regional economic growth and is presented in two theoretical and experimental parts. Considering the results of the curre...

Assessing the Quality of Persian Translation of the Book “Principles of Marketing” Based on the House’s (TQA) Model

Translation is evaluated in terms of its forms and functions inside the historically developed systems of the receiving culture and literature. This study aimed to evaluate the quality of Persian translation of the14th edition of the original English book “Principles of Marketing” written by Philip Kotler and Gary Armstrong based on House (TQA) model: overt and covert translation distinction. T...

An analysis about urban creativity in Qazvin (Case study: Triple regions of Qazvin)

Creative city is a house for art creativities, scientific and technological innovations and clear voice of developing cultures; the city which fulfills all its creative potentials and is the pioneer of cultural and developmental activities. Qazvin is among the prone cities that doesn’t have a far distance to its prosperity of creativity. Therefore, this research tries to analyze the indicators ...