On Theoretical Analysis and Statistical Examination of Manufacturing Enterprise’s Service Enhancement Based on Structural Equation Modeling

According to recent statistical data and empirical research, the importance of service in manufacturing industry has been significantly strengthened and the melting tendency between relative service and manufacturing process is obvious. More and more manufacturing enterprises have adopted differentiation service strategy to acquire competitive advantage for high profit. Commercial products which reflect service enhancing effect can be chosen as empirical analysis objectives. Dynamic capability theory, customer equity management theory and enterprise growth theory are comprehensively applied in analyzing inner mechanism of service enhancing effect. Through literature research and enterprise interview, the theoretical model of enhancing service effect can be constructed and divided into three layers such as dynamic capability, customer equity management and enterprise growth performance. Based on collected one hundred and seventy four questionnaires, structural equation modeling method can be applied in measuring the validity of theoretical model through empirical research. The measuring coefficients such as x 2 /df (equals to 1.845), RMSEA (equals to 0.072), TLI (equals to 0.913) and CFI (equals to 0.964) have all matched the statistical measuring level and standard path coefficients can be calculated so as to verify hypotheses for find out valuable academic rules. The measuring results discover that customer equity has positive effect on enterprise growth performance, and dynamic capability has positive effect on enterprise growth performance through the intermediate effect of customer equity.