Social Media Usage in Indian Information Technology Professionals

Social media usage has grown by leaps and bound over the last decade and has become an important platform being used by the workforce for both work and non-work related purposes. The usage of these tools varies across employees and organizations depending on multiple factors. The present study examines the social media usage at workplace in Information Technology professionals by measuring it on the basis of their usage, pride in using, routine of use, and belongingness to the social media community. Social media usage intensity is analyzed for various employee groups. These groups are categorized on the basis of – social media accessibility at workplace, smart phone availability, gender of employees, employee age group, managerial level, highest educational qualification, and city of residence of employees. A questionnaire was completed for around 400 users and the data was analyzed utilizing descriptive statistics, t tests, and one-way ANOVA. The results indicated that usage of social media varied for some of these employee groups.