Healthy eaters beat unhealthy eaters in prototype evaluation among men, but abstinence may pose a risk for social standing

Welfare and Health Promotion Unit, National Institute for Health and Welfare, Helsinki, Finland; Department of Social Psychology, School of Social Sciences and Humanities, University of Tampere, Tampere, Finland; Department of Social Research/Social Psychology, University of Helsinki, Helsinki, Finland; Department of Psychology, University of Konstanz, Konstanz, Germany; Consumer Society Research Center (KTK), Department of Political and Economic Studies, University of Helsinki, Helsinki, Finland; Cancer Society of Finland, Helsinki, Finland; School of Health Sciences, University of Tampere, Helsinki, Finland