Consumers’ Reactions to RFID-Based IS in Retail
نویسندگان
چکیده
منابع مشابه
The Consumer's View
73 Consumers need to feel they have control over the RFID infrastructure before they routinely trust its services. In his seminal 1991 Scientific American article " The Computer for the 21st Century, " Mark Weiser, an early visionary of ubiquitous computing , wrote " the [social] problem [associated with ubiquitous com-puting], while often couched in terms of privacy, is really one of control. ...
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