IT and Marketing Aligned in the Evolutionary Development of Internet Marketing Web Sites
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منابع مشابه
Positioning of Industries in Cyberspace Evaluation of Web Sites Using Correspondence Analysis
In today’s extremely competitive markets it is crucial for companies to strategically position their brands, products and services relative to their competitors. With the emerging trend in internationalization of companies especially SME’s and the growing use of the Internet with this regard, great amount of attention has been turned to effective involvement of the Internet channel in the mar...
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Scientific advances have affected all fields. The sports industry has to use new marketing methods to stay ahead of other industries. Therefore, this study was conducted to develop an e-marketing model in sports. The research method is descriptive-correlational and survey. The statistical population of the study included all managers, professors and experts familiar with e-commerce and sports ...
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The use of the Internet has increased in recent years remarkably. Companies employ the World Wide Web (WWW) to gather, disseminate and interchange information with actual and potential customers, and then Internet Technology seems to be served and applied as a strategic tool and affects strategies and practices of a firm such as Porter's competitive strategies. Many research findings confirm an...
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Due to the influence of information and communication technology and internet on commercial and operational processes, they are necessary for all companies for direct competition. E-marketing is one of ICI's outcomes that can use IT and internet for marketing purposes. Thus, internet is the most influencial marketing tool with global cover which can facilitate company's access to the global mar...
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This paper describes the case study of an organisation that developed an Internet marketing web site. Development of the web site has been a continuing process; the web site has been upgraded once so far. An extensive review of the literature identified the main issues concerning web site development for marketing purposes. The case study is used to highlight and explain some of key Internet ma...
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تاریخ انتشار 2000