A Conceptual Model of Consumer Satisfaction with Online Resale Outcomes and Product Performance
نویسنده
چکیده
Consumer online resale is soaring and becoming a major venue for transactions related to second-hand goods. Previous studies on consumer satisfaction have focused on perceived product performance or quality, but in the extension of consumer behaviour from purchase to resale, consumer satisfaction and repurchase intentions may also be determined by the resale outcome, rather than being limited to product performance. Through consumer interviews conducted in Taiwan and China, this study aims to build a model consisting of consumer satisfaction from both product performance and online resale results. The model illustrates the antecedents of consumer resale satisfaction, and its relationships with product performance satisfaction and the holistic consumer satisfaction. Propositions related to these concepts are also developed for discussion
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