Neuroeconomics and public health
نویسنده
چکیده
Objective: To design an economic evaluation strategy for general health promotion projects. Method: Identification of key parameters of behavioral health from neuroeconomic studies. Results: The Frontal Power of Concentration (C) is a quadripartite executive integrator depending on four key parameters: 1) The Limbic system originating ambivalent emotions (L). 2) Volition in the Prefrontal Cortex (c) controlling cognitive prediction and emotions with a view on Frontopolar long-term goals. 3) Semantic memories in the Temporal lobe (R). 4) An intuitive visuospatial sketchpad in the Parietal lobe (I). C aiming to minimize error between preferences and predictions is directly determined by the following equation including I as a stochastic knowledge component: C = Rc2/L + εI → 1 Discussion: All of the parameters of C are object to improvement by training: 1. Cognitive predictions are improved by open-mindedness towards feedback (R). 2. The effect of emotional regrets is reinforced by an appropriate level of fitness (c, L). 3. Our imagination may be unfolded by in-depth-relaxation-procedures and visualization (I). Conclusion: Economic evaluation of general public health should focus on the subset of separate and integrated interventions that directly affect the parameters of Formula C in individuals.
منابع مشابه
Neuroeconomics
This paper introduces an emerging transdisciplinary field known as neuroeconomics. Neuroeconomics uses neuroscientific measurement techniques to investigate how decisions are made. First, I present a basic overview of neuroanatomy and explain how brain activity is measured. I then survey findings from the neuroeconomics literature on acquiring rewards and avoiding losses, learning, choice under...
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