Cash, Money, Woes: The Match Between a Person’s Level of Materialism and the Materialistic (or non-Materialistic) Character of Events Alters Affective Forecasts
نویسندگان
چکیده
The role of self-relevant values (as operationalized via materialism) was studied as a moderator of affective forecasting. Materialists predicted high negative affect in response to a material loss (Study 1), but low negative affect in response to an interpersonal setback (Study 2). For both event types, less negativity was predicted with longer durations from event occurrence, regardless of materialism levels. Overall, these results suggest that affective forecasts can better be understood by knowledge of the extent to which the forecasted events map onto important self-values.
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