Study of Cultural differences of tourist behavior: German, Chinese and Indian

Indian This paper will study on tourist's behavior base on their culture. The author proposes to study the influence of cultural characteristic on Thailand inbound international tourist behavior in order to understand the cultural differences among international visitors and culture value by focusing on three different countries, include with German, China and India which all countries have a significantly different on cultural, traditional, figure, language etc. Problem Statement The differences in cultural backgrounds of inbound tourists affect the behavior of consumption decisions, selecting products and services. Due to the different needs from the tourists, Germans, Chinese and Indians, it would be challenging for tourism professionals to fulfill the needs of customers from such different and diverse backgrounds. Tourists have their reasons and mind set of choosing services which is based on their culture and environment. Therefore, in order to respond and provide the right service not only to meet the customer's needs but to delight, it is very important to have cultural knowledge of the target markets. Tourism professionals must know and understand the major value orientations of their customers, and be aware of, and sensitive to, cultural differences between international tourist markets as well as respect the influence of national cultures on human behaviors. When speaking about culture, different views upon the notion might exist. In general, culture helps people to develop an identity (Harris et al., 1991). By giving sense to their actions, culture enables the people to find a group or other individuals who have the same values and beliefs. The inhabitants share a system of meaning which enables them to perceive and judge in the same way about a certain action. The researcher will only focus on national culture since the aim is to identify the cultural differences among the studied countries. When analyzing the different national cultural