Assessment of Strategic Marketing Planning

The planning of marketing activities is one of the main priority of the company . The main task of the author is based on literature review to apply the tool for evaluating marketing planning . On the one hand, this will reveal weaknesses in marketing planning. On the other hand will enable search of additional resources to improve the company's activities. After research and analysis of the data we come to the following conclusions:  marketing planning does not apply in most of the surveyed companies ;  lack basic analytical techniques to assess the level of marketing planning;  in today's dynamic environment, it is absolutely necessary to use modern management techniques and software to support decision-making in marketing planning . We note that the software are quite affordable, easy to use and will quickly increase corporate efficiency.