Leigh Raymond , S . Laurel Weldon , Daniel Kelly , Ximena B . Arriaga and Ann Marie Clark Making Change : Norm - Based Strategies for Institutional Change to Address Intractable Problems

This paper identifies and describes two new norm-based strategies for institutional change to address intractable social problems. In both strategies, advocates “foreground” and criticize norms supporting the institutional status quo before either promoting an alternative existing norm via normative reframing of the issue, or creating and promoting an entirely new norm via normative innovation to build support for new institutional arrangements. Drawing on examples of institutional change addressing the problems of climate change and violence against women, the analysis illustrates how these strategies are especially effective in the face of opposition from vested interests or problematic existing norms.