How Event Sponsors Are Identified: An Individual-Level Field Analysis
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منابع مشابه
How Event Sponsors Are Really Identified: A (Baseball) Field Analysis
Event sponsors often do not receive proper credit for their efforts. This issue was examined in a field study involving over 300 baseball fans attending minor league games during the summer season. Signal detection analyses reveal that, even among such sports fans, the ability to correctly discriminate actual official sponsors of the home team from matched foils, although above chance, was rath...
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