Questionnaire Design for Survey Research: Employing Weighting Method

In this paper, we propose an application of the Analytic Hierarchy Process to survey research to overcome the deficiency of traditional questionnaire methods. The procedure of the AHP results in not only the identification of the most important alternative but also the preference of all alternatives for each respondent. Therefore, by applying the AHP to survey questionnaire, eliciting respondent's opinion more precisely than by traditional methods may be expected. This study showed that the weights derived from the AHP improved R in regression analysis, which had Feeling Scores as independent variables and respondent’s political slant as dependent variable.