Marketing family medicine: challenging misconceptions.

As medical students, we have seen considerable misrepresentation of FM and regard this as a marketing failure in the early years of medical school. Negative aspects are often exaggerated, and positive characteristics are downplayed. Undersold features include FM’s opportunity for diversity and flexibility of career, challenge of practice, and ability to “hold its own” alongside any other medical specialty. In light of this, we propose a new method to make FM the top career choice for more medical students: better marketing.