A Standardized Marketing Audit Model for Entrepreneurship Education in Egypt

THE MARKETING SCIENCE INTERFACE: PROMOTING THE ENTREPRENEURSHIP AGENDA WITHIN THE SCIENCE, ENGINEERING AND TECHNOLOGY (SET) CONSTITUENCY OF HIGHER EDUCATION. Dr Pauric McGowan, Director of the Northern Ireland Centre for Entrepreneurship

Providing a Model of the Enterprise Market Capabilities with an Emphasis on Organizational Entrepreneurship

The aim of this study was to provide a model of the enterprise market capabilities with an emphasis on organizational innovation and entrepreneurship. This is a mixed (combining qualitative-quantitative) research in terms of methodology. As well as, because this study intends to design the model, it is an exploratory research. An In-depth interview (12 experts) in the qualitative section and a ...

Comparison of Marketing Activities among the Rural Women of Omid Entrepreneurship Fund and Agricultural Development Specialized Holding Companies in Fars Province

One of the main contexts of womenchr('39')s participation in rural society is the creation of small businesses and entrepreneurship or self-employment. Microfinance funds and the Omid Entrepreneurship Fund have played a significant role in this regard. The main aim of study was to analyze the marketing activities of women entrepreneurs in the Agricultural Development Specialized Holding Compani...

Designing a Strategic Business Model for Marketing Sports Products on Social Networks

The purpose of this study was to design a model of business strategies for marketing sports products on social networks. The statistical sample of this study consisted of 20 experts (university faculty members, employment and entrepreneurship consultants, and sports market consultants and sports business managers). Sampling was purposeful and snowballs and continued until the interviews reached...

How can Small Rural Businesses with Emphasis on Entrepreneurship be promoted?

While promoting rural economic enterprises and businesses can contribute to create and strengthen entrepreneurship, this as a crucial strategy will accelerate rural development process. Through extending these businesses and strengthening entrepreneurship among rural people proper solutions can be found to combine resources both inside and outside the village. It can also assist to provide both...