Competitive Targeted Advertising with Price Discrimination
نویسندگان
چکیده
منابع مشابه
Price Discrimination and Competition in Two-Sided Markets: Evidence from the Spanish Local TV Industry
In this paper, we empirically test the relation between price discrimination and product market competition in a two-sided market environment using a new data set of Spanish local TV stations that provides information on subscription and advertising prices per station for 1996, 1999 and 2002. Due to changes in regulation during this period affecting the degree of local market competition, we us...
متن کاملCompetition and Price Discrimination in Yellow Pages Advertising
This paper examines the effect of competition on second degree price discrimination in display advertising in Yellow Page directories. Our main empirical finding is that while competition is associated with lower prices, the association is not proportional along the range of product offerings. Instead, directories that face more competitors offer price schedules that display a greater degree of...
متن کاملInformation provision and behaviour-based price discrimination
This article examines a model wherein firms first advertise their existence to consumers and, in the two following periods, compete with uniform pricing and then with behaviour-based price discrimination. I show that allowing firms to price discriminate can restore symmetry in equilibrium advertising decisions. I also establish that price discrimination increases (resp. decreases) profits and t...
متن کاملA dynamic model for advertising and pricing competition between national and store brands
We study the relationship between the pricing and advertising decisions in a channel where a national brand is competing with a private label. We consider a differential game that incorporates the carryover effects of brand advertising over time for both the manufacturer and the retailer and we account for the complementary and competitive roles of advertising. Analysis of the obtained equilibr...
متن کاملEssays on Advertising and Price Collusion
Title of Dissertation: ESSAYS ON ADVERTISING AND PRICE COLLUSION Kartikeya Singh, Doctor of Philosophy, 2005 Dissertation directed by: Dr. Deborah Minehart University of Maryland, College Park Chapter I: Persuasive advertising alters consumers’ tastes and creates brand loyalty. The established view in the economics literature is that such advertising is anti-competitive and results in higher pr...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
برای دانلود متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید
ثبت ناماگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید
ورودعنوان ژورنال:
- Marketing Science
دوره 35 شماره
صفحات -
تاریخ انتشار 2016