3 Creative Idea Generation
نویسندگان
چکیده
Organisations acknowledge the fact that competitive advantage depends heavily on their ability to capitalise on their employees’ ideas as well as to support and maintain creativity within their working environments. Thus, the importance of creativity has long been recognised in management. This chapter reviews the current literature on creativity and discusses various views, which provide a theoretical framework for understanding the thought process involved. It also identifies characteristics of creative support systems based on empirical research and suggests directions for practice and research to contribute to organisational creativity.
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