Walnut Preferences in Spain: Is the Spanish Consumer Ready for New Varieties?
نویسندگان
چکیده
Stated consumer preferences for walnuts in Spain are investigated by means of a choice experiment. Conditional heterogeneity is explored, assuming two possible sources: how often walnuts are consumed and how driven by health and nutrition attitudes or convenience the consumer is. In particular, the possibilities for a mostly unknown variety in the Spanish market are investigated. Specific guidelines for the distribution and commercialisation of walnuts are provided.
منابع مشابه
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