E-commerce Fulfillment Execution Essentials
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چکیده
• Consumers are now comfortable purchasing additional product categories online, such as apparel and jewelry, which were traditionally considered brick-and-mortar-only categories. In a 2011 study conducted by Forrester, only three of the 30 retail categories that Forrester measured in its e-commerce forecast had had online sales greater than 20% of the total category sales in 2001. By 2011, that figure had grown to eight categories. It is expected that this figure will grow to 14 categories by 2016. The bottom line is that SKUs are rapidly proliferating online and that is not expected to slow any time soon.
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