UCTC - FR - 2014 - 02 The impacts of big box retail on downtown : A case study of Target in
نویسندگان
چکیده
Problem, Research Strategy, and Findings While big box stores are appealing for their low prices and convenience, they are also widely criticized for their potentially deleterious impacts on communities. Controversy over big box retail often arises at the local level, where a proposed store is viewed as a threat to local businesses. But because of a broader transformation of the retail landscape, the effect of an individual big box store on the economic well-being of a given community is unclear. To help shed light on this issue, we present a case study of the experience of one city (Davis, California) in amending its zoning code to allow its first big box store, a Target, on the periphery of town, about 2 miles from its vibrant downtown area. We use a before-and-after survey to examine the locations and types of stores where residents shopped for selected non-grocery items before the store opened and after, evaluating which businesses were most affected. The results show limited impact of the new big box store on the downtown core in this case, but substantial impact on other chain stores within and especially beyond city limits. Takeaway for Practice Although other downtowns in other cities may be less resilient than downtown Davis was to the opening of a big box store, the Davis case suggests that the threat of a big box store is sometimes overstated or misunderstood. A focus on restricting big box stores altogether could distract planners from formulating other policies that might leverage them for greater community benefit,
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