Appreciating a World Heritage Site using Multisensory Elements: A Case Study in Kinabalu Park, Sabah, Malaysia

Nature based tourism products offer valuable experience to visitors which can only be appreciated or stimulated using sensory elements. Visual, sound, taste, smell, touch and mobility are sensory elements that are able to enhance visitors’ experience in any particular destination. However, some destinations might not provide all the elements. Therefore this study’s objective is to assess the role of multisensory experience in appreciating the natural heritage of Kinabalu Park. Participant observation is used to carry out the assessment. Findings show visitors are able to appreciate Kinabalu Park using five main sensory elements namely visual, sound, smell, feelings and mobility. The only one that is not available is taste. This is parallel to the products offered in Kinabalu Park which do not allow visitors to pluck any branches or taste any of its forest products. Multisensory elements enhance visitors experience through the senses which will be memorable in years to come. Learning will take place not immediately but through recalling of memories.