Online Music, Sales Displacement, and Internet Search: Evidence from YouTube
نویسندگان
چکیده
Digital content services have become an important means of enjoying music, and considerable debate exists over the performance rights of sound recordings. In this paper, we exploit the removal of Warner Music content from YouTube in January 2009, and its restoration in October 2009, as a plausible experimental design to investigate the impact of online content availability on music sales and Internet search. To this end, we obtained weekly sales figures for Billboard top 200 albums from Nielsen SoundScan and constructed a globally consistent index of artist keyword search using Google Trends. We find that the blackout had both statistically and economically significant positive effects on album sales, specifically the best-selling albums in a week as effects taper off into insignificance as the top 50 albums are dropped. We find no evidence that the blackout had any causal effects on Internet search for artists. JEL Classification: D12, L86 O34
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Sales displacement and streaming music: Evidence from YouTube
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