Managing Opportunities: Qualitative Evidence in the Debate about the Applicability of Both Real Options and Path Dependency Theory on Strategically Managing Innovation
نویسنده
چکیده
Real options theory within the confines of innovation strategy (which states that firms can maximize upside potential whilst limiting down-side risk via engaging in sequential innovation investments that may be terminated (or continued) as uncertainties become clearer over time) has recently been of interest to those studying innovation in global firms. Real Options are purported to help initiate technology positioning investments for firms (McGrath, 1997) and provide analogies as learning opportunities for Foreign Direct Investment initiatives (Peng & Wang, 2000) and international joint ventures (Kogut, 1991).
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