The Social-Economic-Psychological (SEP) Model of Technology Adoption and Usage: An Application to Online Investing
نویسندگان
چکیده
A richer understanding of electronic markets is obtained when their implications for consumers are jointly studied from social, psychological, and economic perspectives. We adopt this perspective triad to build a Social-Economic-Psychological (SEP) Model of technology adoption and usage, and apply the model to understand and explain the behavior of online investors. The arguments are drawn from interviews with, and surveys of online investors of two online brokers and of the American Association of Individual Investors (AAII). The proposed model lays the foundation for a richer understanding of online consumers in the fields of MIS, marketing, and finance.
منابع مشابه
The Social-Economic-Psychological model of technology adoption and usage: an application to online investing
We champion the view that a richer understanding of electronic markets is obtained when their implications for consumers are jointly studied from social, economic, and psychological perspectives. We adopt this perspective triad to build a Social– Economic–Psychological (SEP) Model of technology adoption and usage, and apply the model to understand and explain the behavior of online investors. T...
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