Two-sided B2B platforms
نویسنده
چکیده
This chapter provides a roadmap to the burgeoning literature on two-sided markets with a speci c focus on BtoB marketplaces. Online intermediation involves two-sided network e¤ects between buyers and sellers, and the implications for optimal BtoB platformstari¤s are discussed. The chapter discusses rst the monopoly case, drawing attention to the distinction between upfront registration fees and transaction fees. Then the competitive case is discussed, with di¤erent degrees of di¤erentiation, the distinction between single-homing and multi-homing, and di¤erent business models. The last section is devoted to non-price issues such as sellers rivalry, tying, the design of the matching process, the ownership structure and sellersinvestment.
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