Post-Choice Revaluation of Hedonic Preferences: Insights from Functional Imaging
نویسندگان
چکیده
For the pairs that had initially been rated disparately, there was no change in the ratings post-choice. Despite the lack of differences in ratings pre-choice, neuroimaging revealed a region in the caudate nucleus that tracked preference for the selected option even before revaluation was induced by the decision (Sharot et al. 2009, Figure 3b). The authors also demonstrated a further increase in activation for the selected option over rejected option post-choice within the right caudate (Sharot et al. 2009, Figure 3c). Finally, the post-choice increase in activation difference between the selected and Post-choice revaluation of hedonic preferences: Insights from functional imaging
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How choice reveals and shapes expected hedonic outcome.
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