Acceptance Of Qr Code In Taiwan: An Extension Of The Technology Acceptance Model

The development and application of QR code is quite advanced in Japan and Korea; in contrast, at the time when the QR code was introduced in Taiwan, lack of mobile phone support and the limited applications of QR code meant that it was not immediately popularized. In recent years, the growing popularity of smart phones has enhanced the various applications of QR code, not only providing the information to the user, but also performing navigation, marketing and ticketing functions, to name a few. This study is based on the Technology Acceptance Model, with Social Influence, Facilitating Conditions, Awareness Knowledge, Operation Knowledge and Price as the usage factors, and by verifying the structural modelling through public surveys and analyzing the importance of the Acceptance Model and other influences of users in Taiwan as the driving factors in incorporating QR code applications in the government, telecommunication carrier and business spheres.