A Framework for E-business Web Designing Based on Web Usage Mining: A Case Study
نویسندگان
چکیده
Website plays a significant role in success of an e-business. It is the main start point of any organization and corporation for its customers, so it's important to customize and design it according to the online behavior of web site visitors. In this paper, we will introduce web mining, as a new field of research in data mining and knowledge discovery, and will focus on web usage mining to extract useful knowledge about website usage pattern. Then, we will use web usage mining and its techniques for an Iranian governmental website and explain how it's used to decrease the cost of web site development costs and enhance customization and ease of use according to online users' behavior.
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