Bottom-up, Decentralized Approach to Innovation Strategy

New conditions contributes the emergence of new concepts of innovation strategies in the enterprise. The study conducted by The Economist Intelligence Unit shows a new approach to innovation. Future innovations will be enforced and invented by users (clients)and they will be a key element of competitive advantage. The company will therefore be forced to turn their customers to its information system. It is therefore important to carefully "listening" customers and capture the information about their needs and innovative solutions to current processes and the creation of new products and services. Among innovation strategies the most important will become the open innovation strategy. The IT department is in this situation before a huge challenge. Will it have to open all channels of communication, collect huge amounts of data, analyze them and present innovative solutions. Continuous development of new technologies should help in this task. Innovative decisions in an era of decentralization will be undertaken by the regular employees giving impetus to the rapid development of companies. In order to these decisions were correct the company should focus more on employees, supporting them by training system, suggesting ethical standards and give freedom in making decisions and carrying responsibility for them. This forces a different approach to the management of the company in which the staff will set goals and a variable innovation strategy.