Touch · Sensitive Apparel

Can Online Visual Cues Compensate For The Lack Of Touch In The Context Of Apparel Online Shopping?

Consumers’ Willingness to Pay Using an Experimental Auction Methodology: Applications to Brand Equity

by Yan-Ming Li, M.A. Washington State University May 2011 Chair: Joan L. Ellis Research has established a relationship between willingness to pay to price premium and brand equity, however, most studies used stated preference data, which are hypothetical situations. Studies using experimental auction methodology to elicit revealed preferences in branded apparel products have been minimal. The p...

Information Technology, Cross-Channel Capabilities, and Managerial Actions: Evidence from the Apparel Industry

Information technology (IT) has changed the dynamics of competition in the U.S. economy. Firms are gaining competitive advantage by competing on technology-enabled processes. For the retail industry, technology is breaking down the barriers between different retail channels and is making omnichannel retailing inevitable—an integrated sales experience that melds touch-and-feel information in the...

Designing a Model of Consumer Purchase Behavior towards Domestic Brands of Sports Apparel

Iran's apparel market is currently filled with foreign brands that are generally ranked as high quality goods with high prices. With a surface examination of the apparel market and customers’ opinions, it can be concluded that Iranian apparel, despite having lower prices, is not in a suitable status in comparison with its foreign counterparts. Accordingly, the purpose of this paper is to ...

GlassHands: Interaction Around Unmodified Mobile Devices Using Reflective Apparel

We present a novel approach for extending the input space around unmodified mobile devices. Using built-in frontfacing cameras of unmodified handheld devices, GlassHands estimates hand poses and gestures through reflections in sunglasses, ski goggles or visors. Thereby, GlassHands creates an enlarged input space, rivaling input reach on large touch displays. We introduce the idea along with its...