Modeling selective attention: Not just another model of Stroop (NJAMOS)

The Stroop effect has been studied for more than sixty years, and yet it still defies a complete theoretical account. The model presented here offers a new approach that integrates several explanations of the Stroop phenomenon into a hybrid model. Because this model is built within the ACT-R cognitive architecture (Anderson & Lebiere, 1998), it applies a generic, pre-specified set of mechanisms for learning and performance to the particulars of the Stroop task. Besides fitting a variety of already published experimental results, the model offers the potential to capture strategic variation in what is typically considered a low-level attentional phenomenon.  2002 Elsevier Science B.V. All rights reserved.