Towards a Dynamic Theory of Strategy – Michael Porter (SMJ 1991)

نویسنده

  • Michael Porter
چکیده

• Develop and implement an internally consistent set of goals and functional policies (this is, a solution to the agency problem) • These internally consistent set of goals and policies aligns the firm’s strengths and weaknesses with external (industry) opportunities and threats (SWOT) in a dynamic balance • The firm’s strategy has to be concerned with the exploitation of its “distinctive competences” (early reference to RBV)

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تاریخ انتشار 2006