Firm-Created Word-of-Mouth Communication: Evidence from a Field Test

Firm-Created Word-of-Mouth Communication: A Field-Based Quasi-Experiment∗

The effect of systems interaction possibility of electronic word of mouth advertising and E_ quality on E_ loyalty with the moderating role of decision support satisfaction

Internet revolution and ICT have changed the world and access to information and communication of the people with each other is possible more than past. In this new environment, relying on E-word of mouth communication could be a way to achieve a competitive advantage. Given the pervasive role of new technologies in Service industry as well as importance of customer loyalty in the insurance ind...

بررسی رابطه بین جریمه‌های سازمانی و رضایت مشتریان سازمان‌های خدماتی استان کرمان

Intense competition among service organizations to gain economic benefits has become one of the most challenging issues to the field of marketing. Besides, paying thoughtful attention to fines against customers is very important for organizations because of their benefits and adverse effects. Accordingly, this study sought to examine the relationship between the characteristics of these fines a...

Using Online Conversations to Study Word-of-Mouth Communication

M are very interested in word-of-mouth communication because they believe that a product’s success is related to the word of mouth that it generates. However, there are at least three significant challenges associated with measuring word of mouth. First, how does one gather the data? Because the information is exchanged in private conversations, direct observation traditionally has been difficu...

Estimating the Dynamic Effects of Online Word-of-mouth on Member Growth of Internet Social Networks

While several sources tout the superiority of word-of-mouth over traditional marketing communication techniques, it still remains unclear how to measure word-of-mouth and how to compare its relative effectiveness in improving long-term performance. Internet social networking sites offer an attractive opportunity to study word-of-mouth due to their consistent and efficient tracking of electronic...