Online Corporate Social Responsibility Communication by Australian SMEs: A Framework for Website Analysis

نویسندگان

  • Craig M. Parker
  • Ambika Zutshi
  • Bardo Fraunholz
چکیده

There has been almost no IS related corporate social responsibility (CSR) research on small and medium enterprises (SMEs), and most non-IS research does not examine how SMEs use websites to communicate their CSR initiatives. This paper develops and applies a framework to report on the results of an exploratory content analysis of 33 Australian SME websites in the Information Media/Telecommunications and Accommodation/ Food Services sectors which communicate CSR initiatives online.

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تاریخ انتشار 2010