Reading 7 the Behavioral Finance Perspective Introduction
نویسنده
چکیده
To provide a framework for understanding the implications of the decision-making process for financial market practitioners, throughout this reading we will use an approach developed by decision theorist, Howard Raiffa. Raiffa (1997) discusses three approaches to the analysis of decisions that provide a more accurate view of a “real” person’s thought process. He uses the terms normative analysis, descriptive analysis, and prescriptive analysis:
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