A Method for Business Model Development in Web Start-ups
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چکیده
In order to profit from innovation, web entrepreneurs should not only excel at product innovation but also at developing a viable business model that suits the product. A method to guide such business model development is therefore needed. In this paper, a method for the development of viable business models in web start-ups is created based on expert interviews and process descriptions from literature. Finally, the resulting business model development method is evaluated in practice by applying it in the case of a Dutch web start-up in the e-learning domain. The general conclusions are that the method is straightforward to use, guides rational business model thinking and fosters the structured development of viable business models.
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