Web Site Off-Line Structure Reconfiguration: A Web User Browsing Analysis

The correct web site text content must be help to the visitors to find what they are looking for. However, the reality is quite different, many times the web page text content is ambiguous, without meaning and worst, it don’t have relation with the topic that is shown as the main theme. One reason to this problem is the lack of contents with concept meaning in the web page, i.e., the utilization of words and sentences that show concepts, which finally is the visitor goal. In this paper, we introduce a new approach for improving the web site text content by extracting Concept-Based Knowledge from data originated in the web site itself. By using the concepts, a web page can be rewrite for showing more relevant information to the eventual visitor. This approach was tested in a real web site, showing its effectiveness