A WWW Information Seeking Process Model

In now-a-days information society, most people use the Web for finding information. The correct modelling and interpretation of this information seeking process (ISP) is an extremely hot topic among web designers. We aim at investigating, analysing and modelling the visitor and the website. These aims are towards establishing a framework of guidelines for web design to enhance visitor goal or task fulfilment and thus visitor satisfaction. On the one hand we show how ISP works and on the other hand we should how it can be used to design a context-driven, rhetorical role -playing approach. We conclude that the ISP of each individual visitor can be placed in a context (a website where information can be found) and that the interaction between this visitor and website should be show through author persona and user persona.