USDA ’ s Food Thermometer Education Campaign : A Social Marketing Approach To Change Behavior and Prevent Foodborne Illness
نویسندگان
چکیده
Foodborne illness is a significant public health problem in America. The United States Department of Agriculture’s (USDA) Food Safety and Inspection Service (FSIS) launched a national Food Thermometer Education Campaign (FTEC) to educate the public to use food thermometers more regularly. FSIS applied social marketing processes to a portion of its FTEC to identify and move a specific target population through behavioral change to result in an increase in the use of food thermometers, which could reduce foodborne illness cases.
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