GlobalInferencer: Linking Personal Social Content with Data on the Web

The past year has seen a growing public awareness of the privacy risks of social networking through personal information that people voluntarily disclose. A spotlight has accordingly been turned on the disclosure policies of social networking sites and on mechanisms for restricting access to personal information on Facebook and other sites. But this is not sufficient to address privacy concerns in a world whereWeb-based data mining tools can let anyone infer information about others by combining data from multiple sources. To illustrate this, we are building a demonstration data miner, GlobalInferencer, that makes inferences about an individual’s lifestyle and other behavior. GlobalInferencer uses linked data technology to perform unified searches across Facebook, Flickr, and public data sites. It demonstrates that controlling access to personal information on individual social networking sites is not an adequate framework for protecting privacy, or even for supporting valid inferencing. In addition to access restrictions, there must be mechanisms for maintaining the provenance of information combined from multiple sources, for revealing the context within which information is presented, and for respecting the accountability that determines how information should be used.